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Marketing is about people. And marketing to people, developing sales pipelines and converting that to sales success and loyal customer relationships takes extensive marketing expertise and experience combined with technological skill.
At Novacom, we have extensive know-how in marketing communications, working with some of the world's biggest success stories, and have a technological heritage that goes way back, before the Internet was born.
Together, our marketing strategists, multilanguage subject matter experts and skilled technologists create precision content across multiple marketing channels to deliver reach, engagement and conversion, bringing you the level of sales success we have delivered to many transnational enterprises over decades.
ISO 9001 and 27001 certification helps us evaluate data accurately to gain insights and plan successful marketing strategies.
Subject matter expertise and powerful multi-language SEO focused content maximises customer conversion rates.
Marketing automation expertise with optimum sales pipeline performance makes the future predictable and profitable.
From marketing automation, across websites, to social: our smart systems deliver clear vision across every channel.
Our award winning multilanguage, multi-channel digital marketing capabilities are designed to deliver everything for optimum business performance and success.
From strategic planning and ISO 9001 certification for data management and ISO 27001 certification for data security, through web design, search engine optimisation (SEO), marketing automation, content and social marketing, to multimedia and CGI creation, we do it all.
With offices in London, Cambridge and Amsterdam, Novacom supports clients, whether global enterprises or national companies operating regionally, who recognise that growth in new or established markets requires a deep insight into the minds of those they wish to convert.
That's why they work with us.
Working at the forefront of marketing automation, lead generation and expert marketing content development, Novacom is a full service digital marketing agency specialising in sales and marketing integration along with customer relationship management.
With offices in London, Cambridge and Amsterdam, and ISO certification to ISO 9001 and ISO 27001 for data management and data security, we offer multi-language, multi-channel digital marketing communications across multiple commercial sectors, world-wide.
Marketing Automation (MA) is much more powerful than simple marketing communication, and goes way beyond this - using your website as a hub - to give insight into who your prospects actually are, what they want, and what think of you.
Our team are trained and highly experienced in all mainstream MA platforms and our expertise allows us to offer comprehensive training to our clients across all areas of their chosen MA platform.
Our processes and the systems that back them seamlessly and collaboratively join together your enterprises' marketing and sales functions to optimise marketing reach and engagement, powerfully delivering prospect and customer sales conversion.
This is achieved through the expert implementation and operation of enterprise-level sales and marketing platforms, an area where our long-term training and specialist knowledge delivers comprehensively measurable marketing and sales performance.
Our specialist email marketing team have the technical experience and subject matter expertise to develop email marketing campaigns and the expert marketing content that drives them to deliver performance results that out-class industry standards.
These include open rates of 34.4% (16.5% above industry average), click-to-open rates of 30.7% (20.7% above industry medians) along with average landing page performance conversion rates at 11% - a clear 6% above the accepted mean.
With expertise across all marketing channels, including web design, marketing automation and email marketing, our thought leadership in marketing content development through our team of subject matter experts means our lead generation performance is high.
On average, our client sales pipeline performance levels show increases of 20% throughput, with an increase in qualified sales lead volumes of 50%, delivering an increase of 3.1% in client company sales revenues.
Our web design and development team, working alongside our user experience specialists and content marketers, have the know-how to develop websites that deliver the search engine visibility, reach and engagement needed to optimise lead conversion and sales.
We know this because these teams work collectively to build highly accurate web analytics and performance measurement systems within the websites we design, allowing us to deliver very comprehensive and meaningful marketing performance analysis to our clients.
Strategic planning is an important element in digital marketing programme development. With many years of international experience and the global expertise this brings, Novacom is a leader in market research, strategic planning and delivery.
Using our ISO 9001 and ISO 27001 certifications, we are able to manage and evaluate market data to gain a clear insight into current market activity and plan marketing strategies designed to enter markets and make substantial gains in market share.
At Novacom, we invest in smart people. And those smart people are subject matter search marketing (SEO) experts in a spectrum of commercial, emerging technology and industrial business sectors, where our team are thought leaders.
This means we are able to create highly visible, accurate, expert and highly persuasive marketing content designed to deliver the knowledge that shows your prospects and customers that you understand their needs, optimising reach, engagement and conversion to sales.
Accurate, focused and continuous performance management is critical to delivering the digital marketing performance levels needed to gain and maintain market share, with return on marketing investment (ROMI) needed to grow in contemporary international markets.
This means we are highly focused on SEO in everything we do, and very selective about what performance metrics we deliver to our clients to ensure they get a true insight into their markets, and in a way that allows them to identify opportunities and plan for international growth.
Data and data management is critical to commercial development in the crowded markets of today. Novacom is ISO 9001 accredited for data management and ISO 27001 accredited for data security, and are one of only 0.01% of businesses globally to hold this critical certification.
But data management and security are only part of the story. The interpretation of data, and through this ISO accreditation and its subsequent utilisation, are critical functions in not only gaining market share, but leading the sector and ensuring unrivalled commercial prominence.
To enhance our ISO 9001 and ISO 27001 certifications, and the benefits these deliver to our clients, we have developed a range of advanced software as a service (SaaS) platforms designed to optimise our client's efficiency in project management and processes.
These include Ascenta, our advanced and fully featured marketing automation platform and IKMS, a high performance project management platform that offers forensic tracking with encrypted information transmission.
This comprehensive range of advanced proprietary SaaS support technologies is designed for the next level in client management, marketing support and client business performance.
Novacom, with ISO 9001 and ISO 27001 certification and decades of expertise in global digital marketing and management, offers a comprehensive spectrum of client support, marketing technology and strategic marketing consultancy services.
These consultancy services can be applied in the form of digital transformation, to initialise strategic market development, or when transition to newer marketing methodologies and associated strategic planning is required.
Novacom is a B2B digital marketing agency with headquarters in the UK, located close to London City, London Heathrow and London Stansted airports, and with offices in central Amsterdam.